Leading denim brand Mavi has announced the appointment of supermodels Romee Strijd and Jordan Barrett as the faces of its spring/summer 2018 campaign.
The latest campaign titled “SUPERMAVI” spearheads Mavi’s movement concept by introducing the Super Mavi collection, focusing on Super Move, Super Soft, and Super Blue. Shot from across the pond in London by Lima-born fashion photographer Mariano Vivanco, the spring/summer 2018 campaign captures the Mavi lifestyle and aesthetic of the new collection. The Super Mavi campaign reflects a new denim mood for the millennium, centered around Mavi’s “Move in Mavi” motto, reflecting comfort, expert quality, and lifestyle.
“We are excited to have Romee Strijd and Jordan Barrett as the faces of Mavi’s Spring/Summer 2018 campaign,” said Elif Akarlilar, the chief brand officer of Mavi. “Romee’s ease, energy and spirit paired with Jordan’s talent and sense of adventure are a true reflection of Mavi’s modern direction of denim and they bring their elements of style and brightness to our latest season. We strive and have been the leader in introducing newness and innovation through a denim lifestyle and enriching the customer experience both online and offline for over a quarter of a century, and this continues to propel us in that direction.”
Both Strijd and Barrett have become two of the most sought after talents over the past few years. Dutch model Strijd solidified her model status by becoming a Victoria’s Secret Angel in 2015 and Australian newcomer Barrett’s willingness to try anything attitude has garnered him attention from photographers Mario Testino, Mert and Marcus, Steven Klein and publications including V, Vogue Homme, and Vogue Paris.