by Stephen Garner
Mehdi Benabadji / Photo by Jean-François Robert

Kering has announced the appointment of Mehdi Benabadji as CEO of Brioni, effective January 1, 2020. He will report to Jean-François Palus, group managing director of Kering.

Benabadji began his career in 1995 as a consultant. For eight years, he held a range of positions in luxury Houses before joining Kering in 2003. Most recently, he was chief operations officer, in charge of the group’s logistics and industrial activities. He is very familiar with Brioni, having been director of strategy and development of the house after its acquisition by Kering in 2011. His mission now will be to consolidate the repositioning of Brioni and to support its international development.

He takes over from Fabrizio Malverdi, who has decided to leave the group to pursue a new professional opportunity.