Men’s Shapewear Is Here, But Will Men Actually Wear It? We Asked Them.
May 08, 2024
… Skims’ latest gamble? Shapewear for guys. (Understandable, given that men’s underwear is a $5.7 billion market, with sales up 2% over the past year, according to Circana consumer tracking data.)
In October, the company launched Skims Mens, a lineup that includes briefs, undershirts, boxers and leggings. Prices range from $16 to $54, depending on the item, and the sizes are extensive and body inclusive. Read more at HuffPost.