MEN’S WEARHOUSE AND PARTY LAND GO FOR COMEDY IN NEW “LOVE THE WAY YOU LOOK” CAMPAIGN

Men’s Warehouse is continuing its rebranding effort with a new comical campaign that doubles down on the previous one. The campaign concept asks the question, “What do I wear to that thing?” 

Last year’s campaign helped redefine Men’s Wearhouse for a new generation of consumers, driving a double-digit increase in awareness and a significant increase in consideration. The brand is back with the next phase of its “Love the Way You Look” platform. Created in collaboration with Party Land, the new campaign leans even harder into comedy and relatability, and positions Men’s Wearhouse as the ultimate solution to the everyday style dilemmas men actually care about. 

Following last year’s success, Men’s Wearhouse has expanded its partnership with Party Land from a project-based collaboration to name it as the official Agency of Record for the company. This campaign pushes the brand transformation and comedy further, delivering three distinct 30 second spots, a cast of established comedic talent, and bolder humor that pushes the category’s boundaries.

“After the success of last year’s campaign in driving brand awareness and consideration, I believe this year’s effort will continue to turn heads, get customers thinking differently about Men’s Wearhouse, and deliver a few laughs along the way,” said Matt Repicky, SVP, Chief Brands Officer at Tailored Brands. “Our strategy is all about creating mass reconsideration, and there’s no better way to do that than with comedy. We’re reintroducing Men’s Wearhouse to people who think they already know us, making the brand feel more relevant than ever while still staying true to what’s always made us great.