MEN’S WEARHOUSE ANNOUNCES LANDMARK $6.5 MILLION DONATION TO U.S. VETERANS
In honor of Veterans Day, Men’s Wearhouse announces a $6.5 million contribution to veteran organizations in support of individuals and families who have served our country. Men’s Wearhouse began its support of veterans in 2015 when it partnered with Kenneth Cole Productions and launched Awearness Kenneth Cole with a mission to “look good, for good”, with each brand donating a portion of sales from the collection. This year, Men’s Wearhouse expanded its support with the “Threads of Valor” campaign. Kicked off in November 2022, customers at all Men’s Wearhouse store locations have been invited to make a $1, $3 or $5 contribution at checkout. Through its year-round campaign driving donations in-store alone, Men’s Wearhouse saw a record-breaking 1.3 million unique donors, resulting in its largest-ever contribution to honor U.S. Veterans this November.
The retailer remains true to its longstanding loyalty to the veteran community by sharing the $6.5 million across four organizations: Hire Heroes USA, K9s For Warriors, Fisher House Foundation, Semper Fi and America’s Fund.
“Men’s Wearhouse is committed to uplifting our veterans and giving them the support they deserve. Our customers have come to know and value our passion for serving those who have served, and this impact simply would not be possible without their generous contributions,” said John Tighe, President of Tailored Brands, the parent company of Men’s Wearhouse.
Recent reports identify a downward trend in point-of-sale donations nationally. However, Men’s Wearhouse proves to be an outlier with customers donating a record amount to the brand’s “Threads of Valor” campaign supporting veteran causes this year. Funding contributes to organizations that support vets in a multitude of ways – from healthcare to animal companions. With an astonishing $5.5M already raised through point of sale and an additional $1M being matched by Tailored Brands, Men’s Wearhouse reached a record-breaking donation this year thanks to its loyal customer donors, over 600,00 who gave on multiple occasions, and more than 50% of whom opted to give at the highest tier ($3-$5).
Men’s Wearhouse will utilize these landmark contributions to create an equally groundbreaking impact. As a continuation of the brand’s six-year partnership with Hire Heroes USA, a nonprofit organization that empowers U.S. military members, veterans, and their spouses to succeed in the civilian workforce, Men’s Wearhouse will become the first-ever sponsor of the Junior Enlisted Program (JREL). Since the program commenced in January 2023, it has served 3,682 junior enlisted clients and confirmed 2000 hires. Hire Heroes projects that the program will end 2023 with client growth of 20% and confirmed hires rising by 11% compared to the prior year. With Men’s Wearhouse bolstering the Junior Enlisted Program, Hire Heroes hopes those numbers will continue to grow in the coming years.
“This generous gift from Men’s Wearhouse and its devoted customers marks a significant step towards a brighter future for our veterans and their families,” said Andrew Sandoe, CEO of Hire Heroes USA. “By enhancing the Junior Enlisted Program, we’re expanding support and making meaningful employment more accessible to the veterans who need it most. This united effort is a powerful example of community commitment, underscoring the transformative change we can achieve together in aiding our honored veterans.”
As for donation partner Fisher House Foundation, the organization plans to use the funds granted by Men’s Wearhouse to build multiple new Fisher House homes across the country, including the 100th comfort home. Since 1990, Fisher House Foundation has been building homes to encourage a sense of community while giving private respite to families whose loved ones are receiving medical care in VA or military hospitals. The Fisher House program has served more than 455,000 families by providing more than 12 million nights of lodging, saving veterans more than $575 million in lodging and transportation expenses. As a sponsor of the 100th Fisher House, Men’s Wearhouse is proud to play a role in celebrating the legacy of Fisher House Foundation and charting the path for its next 100 homes.
“Fisher Houses are about community, and Men’s Warehouse has done a tremendous job of encouraging their customers to be part of a community of action,” said Chairman and CEO of Fisher House Foundation Ken Fisher. “We are grateful for the generosity of not only Men’s Warehouse and Tailored Brands but also to their clients who have generously given to show their appreciation for all our veterans have given.”
The brand will also be contributing to Semper Fi & America’s Fund by sponsoring caregiver retreats and regular programming that supports the organization’s mission to care for the critically wounded, ill, and injured service members, veterans, and military families. And through its sizable donations to K9s For Warriors, the nation’s largest provider of trained Service Dogs for veterans, Men’s Wearhouse will grant the funds to fully fund the rescuing, training, and pairing up of up to 60 Service Dogs for veterans suffering from invisible wounds of war.
“We are grateful that Men’s Wearhouse has committed to help us provide holistic care to combat wounded service members and their families,” said Karen Guenther, Founder, President and CEO of Semper Fi & America’s Fund. “This partnership helps The Fund provide support to our nation’s heroes from all branches of the U.S. Armed Forces from the first moment of injury and for a lifetime.”
“K9s For Warriors has the privilege every day to see the impact a Service Dog has on a veteran. We are incredibly grateful for the incredible support of Tailored Brands to further our mission to end veteran suicide,” said K9s For Warriors CEO Carl Cricco. “With a battle buddy by their side, the veteran returns to a life of dignity and independence. Tailored Brands’ generosity is the largest corporate gift K9s For Warriors has received in 2023 and allows us to continue changing numerous veteran lives.”
The “Threads of Valor” campaign will continue giving customers the opportunity to donate to impactful veterans’ causes throughout the year in stores across the country. To learn more about the campaign and find a Men’s Wearhouse near you, visit menswearhouse.com/veterans.
Bravo Zulu!