Men’s Wearhouse Appoints Ben Baum Chief Digital Officer

Ben Baum, an apparel executive whose experience includes Bebe Stores, Google and Target, will be chief digital officer for Men’s Wearhouse — a newly created position.

“Ben has an incredible track record developing and leading digital operations in the fashion retail industry,” said CEO Doug Ewert in a statement. “His knowledge, experience, insight and innovation will help us chart an exciting new direction for our company. Ben’s breadth of experience will be a tremendous asset as we leverage technology to provide an engaging customer service experience across all channels.”

Baum will be responsible for the company’s digital and omni-channel efforts across all of its brands.

Men’s Wearhouse operates 1,758 stores under the Men’s Wearhouse, Jos. A. Bank, Moores and K&G names.