Men’s Wearhouse recently opened the doors to its Next-Gen store locations in Shenandoah, TX and Buford, GA.
The menswear retailer said that these new reimagined stores were designed to support a seamless omnichannel customer experience. “We know that menswear retail is changing rapidly, driven by customers who are digitally connected, in control and expecting zero friction as they engage in digital and physical environments—often simultaneously,” said Carrie Ask, chief customer officer at Tailored Brands, Men’s Wearhouse’s parent company.
Over the past nine months, Tailored Brands successfully launched more than 30 new digital capabilities to support the customer and employee experience including buy online, pick up in-store (BOPIS), contactless measurement, and curbside pick-up.
“Our knowledgeable sales team is known for delivering exceptional service to customers, individualized to their needs and specific style preferences,” added Ask. “This long-term strength, combined with the exciting new technological advancements we are unveiling, demonstrates our continued commitment to service and innovation.”
The Next-Gen store concept is the product of extensive cross-functional collaboration across the entire company as well as with expert design partners at Nelson Worldwide. Upon entering, customers are greeted with clean sight lines and streamlined perimeter walls that enable elevated visual merchandising of key items and head-to-toe looks for easier decision-making for customers. Glass panels enhance a sense of transparency and active engagement. The color and material palettes include warm oak tones, cool grays, blues, glass, and steel finishes throughout the floorplan to complement the store merchandise.
Designated zones are organized by occasion to guide customers through the store. The new store design goes well beyond suits to showcase rental and custom offerings as well as a broad selection of lifestyle lines of casual menswear. The layout includes a visible back stock area called “The Vault,” which greatly reduces inventory on the sales floor while making it easier for expert stylists to help shoppers find their personal fit, style and size. The stores also feature newly designed fitting rooms adjacent to a lounge area.
Artificial intelligence powers a groundbreaking contactless measurement technology from 3DLOOK that analyzes two photos taken of the customer to quickly and safely determine their clothing sizes. Men’s Wearhouse is the first menswear retailer to pilot this program in the U.S.
Separately, the “Digital Shirt Wall” incorporated into the “Shirt Shop” provides customers with a unique, interactive touch-screen display that allows them to select their desired style, fit, and color from in-store and online inventory. Customers add shirts to their “virtual fitting room” and associates bring selections for them to try on. iPads are used to co-create custom garments by casting images of the items to a large-screen display during the design process. These high-quality 3-D renderings allow customers to browse and visualize hundreds of fabrics and multiple style combinations in high-definition—all while maintaining a safe social distance.