by Stephen Garner

Men’s Wearhouse recently opened the doors to its Next-Gen store locations in Shenandoah, TX and Buford, GA.

The menswear retailer said that these new reimagined stores were designed to support a seamless omnichannel customer experience. “We know that menswear retail is changing rapidly, driven by customers who are digitally connected, in control and expecting zero friction as they engage in digital and physical environments—often simultaneously,” said Carrie Ask, chief customer officer at Tailored Brands, Men’s Wearhouse’s parent company.

Over the past nine months, Tailored Brands successfully launched more than 30 new digital capabilities to support the customer and employee experience including buy online, pick up in-store (BOPIS), contactless measurement, and curbside pick-up.

“Our knowledgeable sales team is known for delivering exceptional service to customers, individualized to their needs and specific style preferences,” added Ask. “This long-term strength, combined with the exciting new technological advancements we are unveiling, demonstrates our continued commitment to service and innovation.”

The Next-Gen store concept is the product of extensive cross-functional collaboration across the entire company as well as with expert design partners at Nelson Worldwide. Upon entering, customers are greeted with clean sight lines and streamlined perimeter walls that enable elevated visual merchandising of key items and head-to-toe looks for easier decision-making for customers. Glass panels enhance a sense of transparency and active engagement. The color and material palettes include warm oak tones, cool grays, blues, glass, and steel finishes throughout the floorplan to complement the store merchandise.

Designated zones are organized by occasion to guide customers through the store. The new store design goes well beyond suits to showcase rental and custom offerings as well as a broad selection of lifestyle lines of casual menswear. The layout includes a visible back stock area called “The Vault,” which greatly reduces inventory on the sales floor while making it easier for expert stylists to help shoppers find their personal fit, style and size. The stores also feature newly designed fitting rooms adjacent to a lounge area.

Artificial intelligence powers a groundbreaking contactless measurement technology from 3DLOOK that analyzes two photos taken of the customer to quickly and safely determine their clothing sizes. Men’s Wearhouse is the first menswear retailer to pilot this program in the U.S.

Separately, the “Digital Shirt Wall” incorporated into the “Shirt Shop” provides customers with a unique, interactive touch-screen display that allows them to select their desired style, fit, and color from in-store and online inventory. Customers add shirts to their “virtual fitting room” and associates bring selections for them to try on. iPads are used to co-create custom garments by casting images of the items to a large-screen display during the design process. These high-quality 3-D renderings allow customers to browse and visualize hundreds of fabrics and multiple style combinations in high-definition—all while maintaining a safe social distance.


  1. As a past employee the stores look amazing.
    Their just what yhe customers and employees deserve. Best of luck!

  2. They are firing or getting rid of the best sales people. Stores are a mess and the compensation is horrible. No more vacations and you must be nuts to work in this company

  3. I am 70 years old Gentlemen that has dress from some of the finest men’s clothing stores from New York city to Thailand. So what ever the change is I hope it will be welcome because the style fell off at the Mens Warehouse, hope you prove me wrong

    1. I agree. The traditional style of dress is more appealing and comfortable than the “I bought a suit two sizes too small.”
      look. To each, his own, but when you alienate a significant amount of your customer base by pushing impractical and to me, unappealing clothing lines to capture “one off” customers is not smart.

  4. Time will tell. Smoke and mirrors will not sell clothes in the long run. If indeed sales personnel are under paid, and void of the simplest benefits
    ,mens wearhouse will only get the bottom of the barrel labor pool. Mistakes will abound with rentals, alterations, time schedules. Not to mention exhausted employees who keep showing up for work because others call in sick and the manager won’t fire them because no one else is applying. This is not a I like it so I put it in my grocery store cart type store. It requires knowledgeable training and customer service.

    1. As a former employee, I left because I was underpaid for my work. I was a tailor for over 2 years and received one 30¢ raise in those 2 years and I would have customers compliment my work. I did nearly all the work and was the primary tailor at my location, they refused to bring me to back to full time after coming back from furlough last summer, while expecting the same amount of work being done. I would get treated poorly if I wanted to take a lunch because of the amount of work there was. The sales people were paid far more than the tailors and I’m meaning nearly $5 more an hour. I liked the company when I first started there but certainly not anymore. I personally hope they fail because the company does not take care of their employees anymore.

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