MENSWEAR BRAND PSYCHO BUNNY TAPS TENNIS CHAMPION ALEXEI POPYRIN

Menswear brand Psycho Bunny is proud to announce a new multi-year global partnership with Alexei Popyrin, one of the world’s rising tennis stars. The collaboration will make Popyrin the first-ever professional tennis brand ambassador for the premium lifestyle brand. This collaboration represents an important milestone in Psycho Bunny’s expansion into the tennis world, amplifying the brand’s commitment to the sport and its global presence on the court and beyond.

2024 was a breakout year for Alexei Popyrin. He saw a meteoric rise in the ATP rankings, highlighted by a victory at the Omnium Banque National in Montreal and an impressive run to the Round of 16 at the US Open. Recognizing Psycho Bunny’s increasing global impact and its successful partnership with Tennis Canada, Alexei’s team was immediately interested in a potential relationship. They recognized a synergy between his journey on and off the court and the brand’s bold identity.

“It’s impossible to escape Psycho Bunny. Their magnetic logo and energy made it a brand I always kept my eye on,” said Popyrin. “Wearing their high-quality fabrics on court was an eye-opener, but meeting the team really sealed the deal for me. Their passion and commitment to the sport inspired me, and after seeing their tournament takeover in Montreal, I knew I wanted to partner with them. I’m excited and humbled to be Psycho Bunny’s first-ever tennis ambassador, and I can’t wait to get started.”

Popyrin embodies the Psycho Bunny brand — a fierce competitor with confidence, energy, and edge. His passion and boldness on the court align perfectly with Psycho Bunny’s ethos, making him the ideal ambassador for a brand that champions the spirit of standing out, embraces individuality, and celebrates bold moves on and off the court.

“Partnering with Alexei was an easy decision for Psycho Bunny. He is driven and passionate about tennis in the same way we are passionate about our product,” said Anna Martini, CEO of Psycho Bunny. “This relationship is a natural complement to our brand’s positioning – The Bold Standard. He embodies the Psycho Bunny brand and will be a strong partner as we introduce our brand to new audiences.”

As part of this exciting collaboration, Alexei will be on the court wearing a custom-designed performance collection. This collection, which blends tailored, high-tech apparel with Popyrin’s personal style and Psycho Bunny’s fashion approach, is tailored specifically for him, reflecting both his competitive edge and flair. It will also serve as inspiration for Psycho Bunny’s Bold Moves collection. Alexei will feature in upcoming brand and seasonal product campaigns, showcasing the brand’s signature mix of high-performance tennis apparel and off-court lifestyle pieces.

Psycho Bunny is fully committed to supporting Alexei as he strives for success at the highest levels of tennis. We are excited to be part of that journey.