MENSWEAR BRAND TODD PATRICK TO OPEN FIRST STORE IN ATLANTA
NYC-based luxury menswear brand Todd Patrick will open its first brick-and-mortar shop at Atlanta’s Buckhead Village in March. Founded by designer Desyree Nicole and operated by Gabriella Paulino, the new storefront will feature vintage-inspired ready-to-wear collections, plus bespoke and exclusive pieces only available for purchase at Buckhead Village.
The store will feature a modern, clean interior with vintage touches throughout, paying homage to the brand’s ethos of collecting timeless inspiration from the past and applying a modern twist. Shoppers will be able to peruse luxury, ready-to-wear items featured in the comfortable space, including the brand’s latest collection, “Rolling Sunsets,” which will launch in conjunction with the March 19th opening. Inspired by Detroit, the new line adds vibrant colors, textures, and bold patterns to Todd Patrick staples, including relaxed knitwear, silk tops, and cropped jackets, to achieve a laid-back vibe. Everyday essentials like heavyweight t-shirts, lounge pants, and joggers round out the collection.
Launched in 2016 and named after Nicole’s brother, Todd Patrick is designed with the rebel in mind and offers a perfect equilibrium of relaxation and grit. Nicole draws design inspiration from timeless periods of fashion and reimagines style without boundaries. Fusing comfort and creativity, each piece is handmade in NYC and utilizes texture, color, and pattern to highlight the multicultural background that defines Todd Patrick’s style.
A former Division I basketball player, Nicole moved to New York City to pursue fashion. She soon began styling NFL players and discovered a gap in the menswear market for cool, luxury styles in bigger and custom sizes and thus Todd Patrick was born. Thanks to the line’s custom tailoring and chic styles, the brand has remained a favorite among professional athletes, rappers, and celebrities.
“I hope that Michigan always bleeds through when the brand speaks, no matter where I travel to,” said Nicole. “This is for everyone that truly got it out the mud and to the little girl that grew up in Waterford Meadows. Sometimes you have to create a table, instead of waiting for a seat.”
