Menswear Brands Are Rewarding Their Coolest Customers With the Ultimate Flex: Luxury Vacations

At first, an invitation to the fashion show was enough, with front-row seats declaring your elite status. Then the secret after-party was the hot ticket, until a preview with the designer became the mark of a real friend of the label. Now you can’t consider yourself a true VIP unless you’re dining with Kazakh eagle hunters in the snow-dusted mountains of Western Mongolia, attending a meditation ceremony at a mountaintop temple, and watching the sunrise from the sand dunes of the Gobi Desert—all on the same trip. The real flex, now, is an invite to the menswear brand experience. Read more at Robb Report.