FROM THE FEBRUARY ISSUE: MERIDIAN MEN | A STORE WITH A MONTANA SOUL

The entire MR team proudly presents our February 2025 issue. If you haven’t received a hard copy, please page through  our digital version, and we’ll continue to post individual stories here on  MR-mag.com. If you haven’t been getting MR in print, be sure that you are on our mailing list for future issues by completing  this form.

We seek out brands that delight and inspire, combining international influences with local heritage. We choose pieces that celebrate Big Sky country and its boundless beauty. Meridian style is one-of-a-kind, bold, understated, easy, and elevated. We feature hand-selected collections of every-day essentials, statement pieces, and accessories inspired by a Montana state of mind, a Montana soul.

What is your best-selling category?

In our men’s location, shirting is our bread and butter; we feel we know our shirting customer both inside and out. From the hip tourist looking to freshen up his closet, to the rugged mountain man looking for versatility, we have a little something for everyone when it comes to our vast array of shirts.

How would you describe your store?

A community-driven space emphasizing quality over quantity with a thoughtful curation of menswear designers you can’t find elsewhere. Additionally, there are exclusive drops, collaborations with unique brands and great music always.

Like a Ray Charles album, Meridian Men is about a slow-burn experience that leaves you feeling energized and inspired. We’re here for styling advice, intellectual conversation, and tips for where to dine in Bozeman. We want our customers to take off their jackets and stay awhile. This isn’t just a men’s clothing store — it’s a space for kicking back and connecting.

Do you do more business in-store or online?

In-store. Our e-commerce presence continues to grow with exciting developments to come in the near future, but our physical location is our heart and soul.

How involved are you and your store in the local community?

We strive to show up daily as our whole selves to meet the people who flow in and out of our doors. We’re still getting to know the gents stepping into our men’s store. We love to talk and laugh with all of our clients and spend our energy helping them find the items they feel are made for them.

In addition to building lasting relationships with our clients, we highly prioritize giving back to our community. We’ve evolved our website into a community-first platform where we share our perspectives on fashion and culture in Bozeman. In January 2024, we launched a journal called The Fine Line to share interviews, lifestyle and styling tips, and more to connect with our community and beyond.

Partnering with numerous local businesses, we’re able to participate in fun and engaging giveaways and events. We’ve also donated to a slew of charitable organizations to support and grow our uniquely special community. These include Big Sky Youth Empowerment, Haven, Heart of the Valley, Longfellow Elementary, Montana Wilderness School, MSU Women’s Leadership Organization, Prospera, United Way, and more.

What are the challenges and advantages of being an independent retailer?

The biggest challenge is competition from larger, established brands and online marketplaces. The biggest advantage is the ability to offer a more personalized and unique shopping experience through a thoughtfully handpicked brand assortment and store aesthetic. Being an independent small business has allowed us to spend more one-on-one time with each client. It’s of utmost importance for us to connect with every single customer and provide them with exceptional customer service while keeping the comm