MERRELL AND JEEP ANNOUNCE SECOND FOOTWEAR COLLABORATION
Outdoor footwear brand Merrell and automotive icon Jeep have joined forces for a second time to create a collection around Merrell’s newest hiking innovation: the electrified Jeep Wrangler 4xe. Following a 2023 partnership, the 2024 collaboration specifically focuses on new technologies, appealing to early adopters. The Jeep brand’s electric vehicle initiatives share common ground with Merrell’s eco-aspirations.
The Merrell x Jeep Moab Speed 2 unisex shoes will be available on Tuesday, Nov. 12, in four colorways in the United States (US $180) and Canada (CA $190). The footwear was specifically designed to emulate the Jeep aesthetic, and outdoor enthusiasts will recognize popular Jeep paint colors, including High Velocity, Tuscadero Pink, Bright White, and Black.
Additional features include:
• Jeep brand automotive-inspired metallic upper
• Underlay radiator grill-like mesh
• Seatbelt-inspired webbing
• Bold, durable hardware
• Electric blue trim utilized on the Jeep 4xe models to add vivid interest – a marker for sustainable driving
“We are thrilled to collaborate with the Jeep brand again, whose sense of adventure is as daring as our own,” said Merrell Chief Marketing Officer Pallav Tamaskar. “Our design team has incorporated thoughtful, intentional features into our modern, lightweight Moab Speed 2 hiking boot.”
The latest innovation in hiking from Merrell is the Moab Speed 2, pairing knowledge and trail insights from the brand’s best-selling hiking boot, the Moab. The product features a FloatPro Foam midsole for lightweight comfort, Vibram lugs to increase traction, and recyclable, breathable mesh lining, laces, and webbing.
“Following a successful run with the first boot, we know our consumers are engaged and look forward to reaching a new audience through this second collaboration with Merrell,” said Kim Adams House, Director of Licensing and Merchandise for Stellantis. “We’re proud to see the bold colors of the Jeep brand and our 4xe technology brought to life in a new future for adventure.”
The Jeep 4xe and Moab Speed 2 team is road-tripping from Marquette, Michigan, to Las Vegas, Nevada, with content creators Colleen Logan (@theworldiscolleen) and Matthew Chung (@chunger_shoots) joining in Rapid City, South Dakota. Fans of both brands can follow along on the road trip on Merrell’s Instagram and have a chance to win exciting giveaways.
The collection will be available at key retailers, including Zappos in the U.S. and Sports Experts in Canada. FCA’s global licensing agency, IMG, facilitated the deal.