MEUNDIES DIVES INTO SWIMWEAR

MeUndies, a leading men’s and women’s underwear, sleepwear, and loungewear brand with a fiercely loyal community of Gen Z and millennial customers, has launched MeUndies Swim, a new men’s and women’s collection of swimwear made from recycled plastic bottles and recycled nylon material.

MeUndies’ first foray into the swimwear space features eco-friendly, super-soft, and stretchy fabric that not only feels good in the ocean but is also good for the ocean. The new Swim collection follows MeUndies recent launch of its movement-inspired Breathe collection, which marked the first time the company introduced a new fabric to its assortment.

“MeUndies Swim has been a long-requested category by our community, and so our team put in dedicated work to bring a sustainable, super comfortable swim collection to life,” said Jonathan Shokrian, founder and CEO of MeUndies.  “Our new swim line is special because it stays true to our commitments to comfort, sustainability, and self-expression. Not only is it made from recycled plastic, but it comes in a variety of colors, vibrant prints, cuts, and sizes. Everything our customers love about our underwear and loungewear is now available with our swim collection.”

For men, the MeUndies Swim collection includes both regular and long swim trunks, with each comfy and stretchy pair made from around eight recycled plastic bottles. For women, the line features one-piece bathing suits along with two different bikini styles, including a scoop or plunge bikini top and high-waist cheeky or swim bikini bottoms.

The new Swim collection will be launching over three drops this summer starting on May 11th with limited edition prints Rock Lobster, Birds of Paradise, and Angles and colors black, white, and Terra Cotta. The next launch will be on May 21st and will include three new prints inspired by sea creatures as well as in a solid Scuba Blue. The final drop is slated for mid-June and will feature all-new nautical colors and prints.

Swim items are available for purchase individually for mix and matching across all available prints and styles with single-item price points ranging from $38 to $78 for MeUndies members and from $48 to $98 for non-members. The MeUndies membership program offers discounted pricing, flexible order and delivery options, and early access to the brand’s frequent product drops featuring new prints.