Michael Kors Is Diving Into L.A.’S Retail Scene In A Big Way
New York-based brand Michael Kors might not as widely known for its men’s offerings here as for its women’s labels, but that’s likely to change with the rapid expansion of the brand’s footprint in Southern California. As the company rolls out new lifestyle stores, Michael Kors’ men’s selections are being highlighted with their own dedicated spaces. In November, a Michael Kors store opened at the revamped Westfield Century City shopping center. The 3,800-square-foot boutique offers the full Michael Kors Collection and Michael Michael Kors labels in addition to the brand’s menswear offerings. On Dec. 8, the brand opened an expanded, 4,500-square-foot store at the Beverly Center in Los Angeles, and additional boutiques are expected to open in 2018 on Rodeo Drive in Beverly Hills and at South Coast Plaza in Costa Mesa. The brand is tapping into the ongoing demand for laid-back luxe in the menswear market. Men’s knits are a core component of the line, as are polo shirts that come in 15 colors. Premium pieces include hand-burnished leather jackets and lush shearling coats. Read more at Los Angeles Times.
