Swiss watchmaker Mido, part of the Swatch Group, will launch the Multifort Touchdown Special Edition in September. The watch, which is geared specifically to football fans, will retail at $1,150.
The new timepiece celebrates power and precision, two essential qualities on the football field. Its robust black PVD-treated steel case shelters it from the roughest impacts. Measuring 42 mm in diameter, it houses a black dial that is decorated with vertical Geneva stripes and protected by a sapphire crystal with an anti-reflective treatment on both sides. The orange numerals 6 and 12 recall the numbers that adorn the players’ jerseys and feature generous touches of orange Super-LumiNov for increased legibility at night, as do the index dots and the hour and minute hands.
In addition, the latest-generation automatic movement that equips the Multifort Touchdown Special Edition, the Caliber 80, gives the watch up to 80 hours of power reserve.
The watch also comes with two interchangeable straps. The “Game Day” version in Horwee leather with central white lacing is inspired by the legendary football itself and borrows both its design and material. It is fitted with a pin buckle designed to evoke a goalpost. Meanwhile, the “Weekday” version in black leather with orange topstitching and features a black PVD-treated steel folding clasp.