MILANO MODA UOMO READIES FOR JUNE MEN’S COLLECTIONS

It’s almost that time, and men’s fashion weeks for the spring 2019 season are upon us. Today, Milano Moda Uomo, which is scheduled for June 15 to 18, announced that it will feature 28 shows, 22 presentations, 6 presentations by appointment and 16 other events on the calendar, involving a total of 56 collections.

For the first time, in response to the continual evolution of the market and fashion weeks, the Milano Moda Uomo calendar sees women’s spring collections alongside the men’s, including Alberta Ferretti and Aalto, a Finnish brand set up in 2014 by Tuomas Merikoski and appearing for the first time on Milan catwalks. Furthermore, Stella McCartney who after 4 years returns to Milan, this time in the official calendar of Fashion Week, to present her women’s spring collection 2019 collection, together with the spring/summer 2019 men’s collection.

Milano Moda Uomo will open on Friday, June 15, at 4 pm, with the fourth Milano Moda Graduate program, the CNMI project dedicated to students in Italian fashion schools, who will be showing their work in the fashion show facility in Area 56, in Via Savona 56. This will be followed at 6:30 pm by Alberta Ferretti, who will be putting on a double show featuring her new spring collection and the Alberta Ferretti limited edition collection. At 8:30 pm the first men’s show on the calendar, Ermenegildo Zegna.

Debuting on the Milano Moda Uomo catwalks: Besfxxk, a brand founded by Jae Hyuk and Bona Kim in London in 2016, and Vìen, a creative project by Italian designer Vincenzo Palazzo.

The following will be presenting here for the first time: Korean brand Spyder, French brand IH NOM UH NIT, and Italian brands Doucal’s and Triple RRR, brand founded by Robert Cavalli.

Milano Moda Uomo will also be seeing a preview of the second capsule from Diesel Red Tag, after its surprising debut with Shayne Oliver in Paris.

This time too, a number of brands have chosen Milano Moda Uomo as the place to show their co-ed collections: Daks, Dsquared2, Frankie Morello, Hunting World, Isabel Benenato, M1992, Marcelo Burlon County of Milan, Neil Barrett, Palm Angels, Sartorial Monk, Sunnei and Vìen.

CNMI is continuing to support the introduction of shows by emerging brands on the calendar: Aalto, Besfxxk, M1992, Sartorial Monk and Vìen.

In addition to Milano Moda Graduate, the new Area 56 show facility will be hosting shows by Aalto, Besfxxk, Isabel Benenato, Represent and Sartorial Monk, as well as the Miguel Vieira event.

“Milano Moda Uomo offers four days full of events that are the emblem of our city’s economy. Fashion houses and designers are the roving ambassadors of our lifestyle and our culture, combining study, taste and innovation,” explained Cristina Tajani, city counsellor for employment, productive activities, fashion and design in Milan. “Along with Camera della Moda and other operators in this industry, we renew our commitment to supports fashion system and young talents and at the same time promote an industry increasingly sensitive to ethics, sustainability and the quality of both end products and all the production processes.”

“This edition’s calendar rises to the challenges posed by the globalized and fluid dimension of fashion,” added Carlo Capasa, president of Camera Nazionale della Moda Italiana (CNMI). “The arrival of women’s spring collections on the calendar is a sign of Milan’s central importance in the fashion week world, in terms of both creativity and business. In terms of results for 2017, with the turnover of 87.252 million, the fashion industry as a whole was up 2.7 percent on the previous year, thus continuing its positive trend. Men’s fashion, in particular, grew 2.4 percent with a positive trend in exports.”

The Milan Men’s Fashion Week can be followed live on the website milanomodauomo.it, with streaming of the shows, videos and photo galleries of the collections, via CNMI’s app and on Twitter, Instagram, and Facebook, with real time updates on the events.