Minnetonka has tapped Jori Miller Sherer as president.
Miller Sherer joined the company in 2010 and most recently held the position of vice president of business development where she oversaw all aspects of product development, marketing, and e-commerce for the brand. As the fourth generation in the Miller family to hold the title of president at Minnetonka, Miller Sherer will now oversee all areas of global sales and marketing as the brand looks to celebrate its 75th anniversary in 2021.
Miller Sherer will be taking over for Scott Sessa who held the role of president for 13 years. Sessa helped drive Minnetonka’s growth which saw historically high sales during his tenure. Sessa is departing Minnetonka to join TwistedX as senior vice president of the brand.
“I’m thankful for Scott’s hard work and dedication to Minnetonka over the years and wish him the very best as he takes on a new challenge,” said David Miller, chief executive officer of Minnetonka. “I’m also very proud to have Jori in the role of president of Minnetonka. She has a deep knowledge and understanding of its heritage and what Minnetonka means to consumers. She is able to look to the brand’s future in an entirely new way that will ensure Minnetonka continues to grow and thrive for the next generation.”