TOMMY BAHAMA LAUNCHES SPIRITS CATEGORY

Tommy Bahama has entered into a licensing agreement with Coral Cay Distilling for the production of a collection of branded spirits.

The new Tommy Bahama Spirits Portfolio features handcrafted clear and dark spirits including Island Gin, Super Premium Vodka, Cucumber Flavored Vodka, Mango Flavored Vodka, Straight Rye Whiskey, and Rhum.

Offered in 750ml bottles, each has a custom-designed label inspired by the relaxed lifestyle of the Tommy Bahama brand.

 “We are very excited about the launch of the new Tommy Bahama Spirits Portfolio and the opportunity to extend our brand into this new category,” said Chrisann Furciato, senior vice president of licensing at Tommy Bahama. “Relaxing with friends, food, and cocktails has always been a part of the Tommy Bahama lifestyle, whether our guests are entertaining at home or dining at one of our Tommy Bahama restaurants. We are pleased that the new Tommy Bahama Spirits Portfolio will provide another opportunity to enjoy the brand.”

The Tommy Bahama Spirits Portfolio will debut in select states (WA, AZ, NV, and FL) and continue to roll out across the country. The new range will also be available in select Tommy Bahama restaurants, bars, and at other fine retailers and establishments.