MITCHELL EVAN LAUNCHES WOMEN’S LINE

Los Angeles-based menswear brand Mitchell Evan is expanding into the women’s market for the spring 2020 season.

The brand’s first-ever women’s collection features thirteen silhouettes inspired by the “soft Sunday” concept of off-duty staples worn on the weekend. The initial collection includes t-shirts, two-layer tank tops, t-shirt dresses, body-con dresses, cropped crewneck sweatshirts, zip-up hoodies, side panel shorts, wide-leg pants, high-waisted raw-edge shorts, trench dusters, woven high-waisted wide-leg pants, and ruffle sundresses.

Each piece in the women’s collection is constructed using the finest fabrics and materials and is designed and manufactured in the heart of Los Angeles. Each item offers versatile styling that compliments the brand’s existing customer. The entire collection ranges from $70 to $225 and is currently being introduced to retailers during the July and August market to be sold in stores for spring/summer 2020.

“Men have responded very well to our idea of wearing comfortable, elevated clothes during their off-duty hours,” said Mitch Sandler, founder of Mitchell Evan. “They might have to wear a suit to work but when they go to brunch on the weekends or walk the dog in the morning, they want to wear something that is easy to put on but doesn’t make them look sloppy. We wanted to bring that same effortless, luxury style to women in our own Mitchell Evan kind of way.”

Founded in 2014 in L.A., Mitchell Evan launched specializing in casual luxury clothing for men. The brand put an emphasis on ease and comfort, a slimmer European silhouette, and a Japanese-inspired devotion to quality fabrics in all of its products and design where it has seen great success and is sold in 40 different retailers across the United States including premium boutiques such as American Rag, Ron Herman, and Rolo as well as sold on its own e-commerce site.