by Stephen Garner

Heavily inspired by the 1970s, Propaganda Agency delivers a modern take on the rude-boy culture, color palettes, and silhouettes of that time period. Founded by Jack Watkins, formerly of Band of Outsiders, the brand prides itself on its unique patterns and sustainably-sourced Alpaca and Pima cotton offerings with responsible manufacturing.

Its most popular category is the hand-loomed knits, which are the brand’s signature piece. Wovens, chinos, and cut-and-sew knits follow quickly behind in popularity and perform well, according to Watkins. Retail prices range from $165 to $595.

Watkins is ramping up his wholesale efforts this season, with a larger international push including the U.S., and is already seeing success in retailers like Ron Herman in Los Angeles and Japan, as well as Boon the Shop in South Korea, and Ciaopanic in Japan. What’s up next for the brand? “I’m very excited about this spring season,” mentions Watkins. “We’ll see additional hand-loomed sweaters in alpaca/cotton blends, retro yarn-dyed stripes, colorful prints and embroidery on our button-downs and chinos. All will be timeless and distinctively Propaganda.”

Look for the brand at Polly King Showroom in New York City during market week.