MORGENTHAL FREDERICS LAUNCHES DEE & RICKY COLLAB

Luxury optical brand Morgenthal Frederics has unveiled a new, limited-edition collaboration with creative design duo Dee & Ricky Jackson at the Morgenthal Frederics store in Bal Harbour, Florida just in time for Art Basel. It will be released online and in other Morgenthal Frederics stores nationwide tomorrow.

The offering is limited to 25 one-of-a-kind frames that are priced at $2,500 each. No two frames are the same.

“Initially, we were inspired by interesting shapes and the infusion of color,” said Ricky Jackson. “We thought, ‘How cool would it be to bring our flavor and aesthetic to the Morgenthal Frederics brand?’” Brother Dee added, “We are known for our use of Lego-inspired bricks, and to be able to translate this into buffalo horn was insane. I don’t think it’s ever been done before.”

Individual bricks of natural buffalo horn are used on classic Morgenthal Frederics designs that come in unique hues such as Hot Caramel Night, Royal Blue Vanilla, Albino Royal Brick and Cerulean Brick Pear. As with all Morgenthal Frederics products, each frame is individually handcrafted by artisans in Germany, using 12 to18 layers of Indian water buffalo horn that are pressed and polished.

The accompanying campaign, which features Dee & Ricky alongside Morgenthal Frederics’ Chief Creative Officer, Jeff Press, and designer, Riya Mehta, was inspired by the iconic 1971 film Willy Wonka and the Chocolate Factory.