MOVADO COLLABORATES WITH YVES BEHAR ON NEW ‘EDGE’ COLLECTION

Movado is launching its Movado Edge watch collection, featuring a revised version of its legendary museum dial, which has been developed in collaboration with world-renowned industrial designer Yves Behar and his design firm fuseproject. The collection includes men’s, women’s and chronograph models on stainless steel link bracelets and black leather or rubber straps, and are offered in both 34mm and 40 mm size. Retail prices will run from $495-$1195.

The Museum Dial, which was created in 1947 by artist/designer Nathan George Horwitt, has no numbers and a solitary gold dot at 12 o’clock, symbolizing the sun at high noon. Behar’s dial reinterprets Horwitt’s original vision in three dimensions, with the signature dot emerging from the dial’s curved, newly textured landscape. Sculpted ridges that form around the edge of the dial suggest the sun’s rays, while subtly marking the minutes. No logo appears anywhere on the dial.

The Swiss-born Behar, who resides in the U.S, has previously designed products for such companies as Jawbone, Sodastream, and Nivea. “The idea of looking at Horwitt’s original Museum Dial concept through Yves Behar’s design-focused vision was a compelling prospect for Movado and we are extremely proud of the result,” said Efraim Grinberg, CEO and chairman of the Movado Group.