MR PORTER ADDS LUXURY WATCH DESTINATION TO ITS SITE

Online luxury menswear retailer Mr Porter has launched The Luxury Watch Guide, a new online destination for its ever-expanding selection of the world’s leading watch brands, including IWC Schaffhausen, Jaeger-LeCoultre, Breitling, TAG Heuer, Officine Panerai, Ressence and more. The Luxury Watch Guide will showcase curated content, educational features, and style advice, alongside details on how best to select and maintain your luxury timepiece through Mr Porter.

The Luxury Watch Guide features dedicated pages for customers and readers to gain insight into each brand’s story, alongside each of their current product offerings onsite, as well as shoppable content aimed to inspire, educate and advise customers during their purchase experience, including: “The Knowledge”, covering topics such as “how to choose the right watch” and “how to take care of your watch”; Mr Porter’s Tick Talk video series, which dives deep into a brand’s heritage; specific product focused stories on discovering a particular novelty; and lifestyle features of inspiring men highlighting the relationship they have with their own timepieces.

The new destination will also offer direct access to Mr Porter’s team of dedicated Personal Shoppers and first-class service propositions, including: same-day delivery in London and New York; “Try Before You Buy”, a service allowing customers to try product before purchasing; 24/7 customer service; and, secure hand delivery available for all luxury watches.

For each luxury watch purchase online, Mr Porter has also established a unique aftercare program, which includes a five-year warranty for all working parts and manufacturing faults.

“We are thrilled to launch our new Luxury Watch Guide – a dedicated online home for all things watches at Mr Porter,” said Toby Bateman, managing director of Mr Porter. “This was a natural next step in our continued growth of the category and not only delivers an engaging platform for both novice and enthusiast watch customers, but also allows us to better serve and inspire them.”