Hugo Boss
by Stephen Garner

Hugo BossGerman menswear brand Hugo Boss has launch a new shoe for its BOSS line produced with Piñatex, a natural based material made of pineapple leaf fibers. The project is part of an ongoing commitment to innovation across the company’s offering as well as a continuous search for more sustainable ways to design, source, produce and finish its products.

The upper of the shoe is made from Piñatex, a natural-based material manufactured from pineapple leaf fibers by Ananas Anam. Harvested as a byproduct of existing agriculture, the leaves require no extra resources to grow, furthermore providing farming communities with an additional income.

This textile is colored using natural plant-based dyes. In combination with a recycled TPU sole, the shoe is 100 percent vegan and designed to make a minimal impact on our planet, while also representing the impeccable design credentials that BOSS Menswear is known for.

Available in four colors, the shoes, which retail for $348, are presented in a fully recyclable and biodegradable paper box, made from 100 percent recovered fiber, and will be sold in selected BOSS retail stores as well as in the brand’s online store.