MR PORTER AND NET-A-PORTER RELEASE COMBINED HOLIDAY CAMPAIGN
Global luxury online retailers Mr Porter and Net-A-Porter have joined forces for the second consecutive year to reveal this season’s holiday campaign, ‘Gifts All Wrapped Up’. The animated campaign offers a thorough edit of stylish gifts for him and her.
The campaign spans print and digital, with the lead medium of a fully animated short film featuring a variety of charming and playful characters that bring to life the Net-A-Porter and Mr Porter shopping experience during the holidays. The storyline takes the viewer on a ‘behind the scenes’ journey of how gifts are prepared, packed and wrapped in the retailer’s signature styling, through to how they are delivered to the homes of shoppers.
The campaign was illustrated by Simone Massoni through Dutch Uncle Agency with animation by Animade. The campaign launches in line with Net-A-Porter and Mr Porter’s online gift shops across all mediums including desktop, tablet and mobile, and appears with existing media partners and through both brands’ online social media networks. The film will also live on both YouTube channels throughout the holidays.
“We’re so excited to be launching our ‘Gifts All Wrapped Up’ campaign,” said Alison Loehnis, president of Net-A-Porter and Mr Porter. “It’s the second year that Net-A-Porter and Mr Porter have collaborated to celebrate the holiday season in style. The campaign highlights everything we love about this time of year and supports the key tenets of our brand: to provide the most amazing product, brought to life by beautiful content and underpinned by world-class service. We hope this fun animated campaign will bring a smile to our customers’ faces this season.”
