Mr. P., the in-house brand of online retailer Mr Porter, has just expanded its knitwear offering by launching a 36-piece collection comprising coats, sweaters, rollnecks, shirts, T-shirts and a hoodie
in a color palette of warm browns, grays, pinks, camels and navys. He items feature both iconic and contemporary silhouettes and are crafted from a mixture of surplus yarn, recycled cashmere, organic cotton and certified (cruelty-free) wool.
The new knitwear is part of the retailer’s ongoing commitment to ensure Mr P. is designed for sustainability and circularity by 2025, and part of Mr Porter’s responsible style commitments through its “Our Pledge” that focuses upon the key pillars of Community, Experience and Product.
Expert spinners and makers in the Marche region of Italy manufacture the knitwear, which include the Mouline Mock Neck Jumper ($575); a Brushed Wool, Alpaca and Cashmere-Blend Sweater ($405); the Degrade Boucle Knitted T-Shirt ($255) and the Dropped Shoulder Chunky Hoodie ($575).
“Mr P. is constantly evolving, and this new recycled knitwear expansion drives an exciting next step into the brand’s mission of ‘designed with promise and crafted without compromise,’” said Mr Porter Buying Director Sam Kershaw in a statement. “Quality and style continue to lie at the heart of Mr P., and we are delighted to be able to create these extremely carefully crafted pieces, that have been designed in exemplary profiles. Working closely together with our Italian recyclers and makers, we have been able to create everlasting products that all offer a unique look and provide our customers with the opportunity to enrich their knowledge of a product’s lifecycle in a new and more meaningful way.”