Mr Porter has launched a new series of exclusive capsule collections that honor the rich history and tradition of surf culture across the globe.
Called “Gone Surfin’,” the program features 15 brands with 171 exclusive pieces of clothing, shoes, accessories, and lifestyle items from Ahnah, Birdwell, Faherty, Go Barefoot, James Perse, Miansai, Mollusk, Noon Goons, Outerknown, Peyote Bird, Pilgrim Surf + Supply, Reyn Spooner, Saturdays NYC, Sonic Editions, and The Elder Statesman. The series of capsules are rounded out with a curated selection of natural skincare products from Salt & Stone, as well as Laird Hamilton’s book Fuel Up.
Each collaborator has tapped into their own unique take on the surfer style and spirit, and together, they comprise Mr Porter’s nod to the ritualistic sport and defining subculture.
The online menswear retailer will launch Gone Surfin’ with a global creative campaign featuring South African surfer Mikey February. It will also launch a series of dedicated editorial and social content across our online magazine The Journal and social media platforms.
“In our celebration of surf culture, we collaborated with an expansive and defining group of surf-minded partners, each with their own unique voice, history, and engagement with the surfing lifestyle,” said Sam Kershaw, buying director at Mr Porter. “The collection is wide-ranging and the appeal is universal; both for our customers who are surf zealots through to those whole like to embrace the casual style.”
The Gone Surfin’ capsule collections, which will retail between $5 and $1,045, is now available.