Mytheresa Is About To Start Selling Menswear

Shopping trips are a no-go in January. A sea of people battling over mounds of sale items? Not for us. Good news for armchair shoppers the world over then: digital luxury retailer Mytheresa is finally launching menswear. Having already been a key touchpoint for womenswear since its inception in 2006, this menswear announcement marks a major development for the German retailer. Set to launch with a highly curated selection of around 120 brands, the idea is to expand the retailer as a new fashion authority for men. Read more at British GQ.