NATHAN SPORTS INTRODUCES ITS FIRST-EVER APPAREL COLLECTION

by Stephen Garner

Nathan Sports has introduced its first collection of athletic apparel.

The assortment follows the theme “Beyond Boundaries,” where performance meets everyday comfort and is designed to outfit customers from running into other activities and everyday life. All of the features consumers have come to love and expect from Nathan’s hydration gear will be present in the new collection of running tees, shorts, jackets, joggers, and leggings made to move in, sweat in, and feel as good as a second skin.

“Our entry into the apparel category is a direct result of our consumers’ request for these products,” said Mary Harden, director of brand marketing for Nathan. “We strive to create products that help athletes to perform their best, and this apparel collection is no exception. After extensive research, validation, and, most importantly, incorporating feedback from our runners, we couldn’t be more excited to share the collection we’ve put together.”

Nathan’s apparel line will offer a wide selection of men’s and women’s items, from water- and wind-resistant jackets to race-day-ready tees, shorts, and leggings. The apparel collection features an “inclusive fit” to cater to the body types of every kind of runner. It will incorporate reflectivity into the entire collection, with multiple points of strategically-placed reflective details to keep you seen and safe. The range will also include details like jingle-free zippers and noise-free fabrics for a quieter run, flatlock stitching to eliminate bulk and chafing, vented panels, and moisture-wicking materials to keep you cool and dry, and strategically placed pockets to safely carry whatever you have on hand.

The collection is now available at nathansports.com.