NAUTICA INKS LICENSING DEAL WITH H. BEST TO ADD MEN’S UNDERWEAR

Nautica Apparel, Inc., a division of VF Corporation, has signed a new licensing agreement with H. Best, a division of the privately held Moret Group, for the design and distribution of Nautica men’s underwear.

The new Nautica men’s underwear collection combines nautical elements with a streamlined, modern minimalism inspired by New York City. The collection offers a range from 100% cotton basics to colorful cotton stretch fashion pieces, and a micro-fiber collection featuring technical solutions for the modern man. Each collection contains micro-fiber elastics with signature nautical details and logos with a plan to roll out new fashion patterns and colors throughout the year. Vibrant hues of yellows, blues, oranges and nautical geometric patterns highlight the fashion offering for spring 2016.

Price points range from $18.50 to $42 for underwear and $39 for t-shirts. In keeping with the brand’s current distribution, the collection will be available at better department and specialty stores.

“We are very excited to launch the Nautica Underwear Collection this spring,” said H. Best president and CEO, Tom Speight. “The brand’s sophisticated design and elevated style complements our overall brand portfolio and is something we look forward to translating into this category.”