Indochino has inked an exclusive multi-year alliance with basketball star and top NBA draft prospect RJ Barrett. As the custom apparel maker’s first signature NBA athlete, Barrett will be running a series of campaigns, including an exclusive RJ Barrett collection of custom apparel and customizations handpicked to coincide with his 2019-2020 NBA season debut.
Barrett, a Toronto-native and member of the Canadian senior men’s national team, will wear select looks from the Canadian brand’s clothing throughout the season and to a number of high-profile events during key moments of the year. His first appearance as an Indochino ambassador will be at the NBA Draft in Brooklyn, New York on June 20, where he is expected to be a top pick.
“The experience of hearing my name called on draft day is one I’ve been working toward my entire life,” said Barrett. “It is the first of a many unforgettable moments I hope to have in my NBA career. It’s important to me that my look always reflect the moment and leave a lasting impression. My competitive nature is what I show on the court and Indochino will help me do the same in the style game off the court.”
“RJ has an opportunity to become a generation-defining NBA star. Not only is he a natural leader, he has the discipline, confidence, and determination to succeed on and off the court,” said Drew Green, president and CEO of Indochino. “These qualities make the Maple Mamba the ideal ambassador for Indochino, and we are proud to align ourselves with the athlete and person RJ has become. He will inspire a new generation of fans to follow their dreams, just as Indochino is inspiring a generation of customers to create their own style.”