NEIMAN MARCUS AND BRUNELLO CUCINELLI CELEBRATE DEBUT OF EXCLUSIVE ICON COLLECTION

by John Russel Jones Apr 20, 2023

Neiman Marcus has launched the exclusive Brunello Cucinelli Icon Collection featuring 50 styles across all categories including women’s and men’s ready-to-wear, handbags, and shoes. The unique collection pays tribute to the long-standing partnership between the luxury retailer and the brand’s Founder, Executive Chairman, and Creative Director, Brunello Cucinelli, who was recently bestowed with the Neiman Marcus Award for Distinguished Service in the Field of Fashion.

“The Neiman Marcus Awards program was brought to life for our customers after a successful inauguration with the award recipients, industry notables, and top brand partners in Paris,” said Geoffroy van Raemdonck, Chief Executive Officer, NMG. “Customers who prize Brunello Cucinelli’s work were invited to witness first-hand the unique expression of his brand. In turn, Brunello Cucinelli was given premium access to our merchandising and marketing magic to amplify his business to the American luxury customer. Creating impactful connections between recognized brands and our customers is the trademark of our reimagined awards platform.”

Brunello Cucinelli, left; Bruce Pask, Men’s Fashion Director for Neiman Marcus and Bergdorf Goodman, right.

The Icon Collection is designed by Cucinelli in collaboration with his daughters Carolina and Camilla. It is composed of timeless yet modern styles that exemplify traditional Italian craftsmanship. Each piece demonstrates the versatile yet elevated Brunello Cucinelli spirit, with soft neutral colors, lightweight natural fabrics, and intricate textures created by open-weave knits and embroidery. Neiman’s customers collect Brunello Cucinelli designs like they are works of art, a testament to the superior design, quality, craftsmanship, and allure of his brand. For the first time in the history of this partnership, each style in the collection is labeled “Exclusively Designed for Neiman Marcus,” and select pieces are uniquely numbered in celebration of the collector-focused customers. The collection has already seen great demand with some customers purchasing each piece in the assortment.

Geoffroy Van Raemdonck, CEO, Neiman Marcus Group, with Brunello Cucinelli.

To celebrate the launch of the exclusive collection, Brunello made a special visit to Dallas, hosting top customers and friends at a private dinner at the historic Hall of State in Fair Park. To amplify the city’s excitement for his arrival, a billboard near the retailer’s NorthPark store welcomed Brunello with a picture of him with his award. Guests were treated to an intimate evening with the Italian designer and humanitarian as he inspired them with his philosophical beliefs and celebrated his 20-year relationship with Neiman Marcus. Attendees enjoyed music by the Dallas String Quartet and a three-course Italian meal. The event culminated with fireworks and a second musical performance. Notable attendees included Nastia Liukin, Olympic gold medalist, Kira Nasrat, renowned make-up artist, and Aparna Bawa, Chief Operating Officer of Zoom. During his time in Dallas, Brunello dedicated time to visit the Neiman Marcus NorthPark store sharing more about the exclusive collection and mingling with associates who service some of the retailer’s top Cucinelli customers.

“It was a source of great joy for me to enjoy this magnificent evening in the company of my esteemed friends from Neiman Marcus, in a setting as beautiful and special as the Dallas Hall of State,” said Brunello Cucinelli, Executive Chairman and Creative Director of Brunello Cucinelli. “Right here, in the great state of Texas, in this land so close to that ‘state of nature’ that the great Rousseau liked so much, and yet at the same time so comfortable and welcoming, I felt as at home as in my own little, beloved hamlet of Solomeo. Indeed, the friendly Texan people, whose affection I fully felt, reminded me of the Umbrian region I come from, because of its industriousness and strong ties to the land and its roots. It is a land that can be very generous, shaped by the skillful work of man and full of authentic people, outspoken and generous in their turn. It is said that everything is bigger in Texas, and I can confirm that the spirit, kindness and generosity with which I have been welcomed are truly enormous.”

Cucinelli will unveil a second exclusive collection for customers in the fall inspired by Hollywood glamour. As additional recipients of this year’s awards, Jonathan Anderson for LOEWE and Amina Muaddi will each develop exclusive activations in the Fall/Holiday time period. Neiman Marcus invites customers to shop the Icon Collection online and in select stores, including Dallas NorthPark, Houston Galleria, Northbrook, Beverly Hills, Fashion Island, San Francisco, San Diego, Michigan Avenue, Tysons Galleria and Scottsdale.