NEIMAN MARCUS AND JACQUEMUS LAUNCH IMMERSIVE BOWLING EXPERIENCE IN DALLAS

The luxury retailer partnered with Jacquemus to create a bowling-inspired installation in its NorthPark store. The immersive display spotlights the French maison’s  “Le Petit Turismo” bowling bag, which is new to the retailer. The installation features an operational bowling alley where customers can engage in friendly game play.  Guests can enjoy the exclusive installation and vibrant window displays through April 2.

The new installation marks a special venture for the two brands as Neiman Marcus is the first to bring an immersive Jacquemus experience to Dallas. Simon Porte Jacquemus, who received the Neiman Marcus Award for Innovation in the Field of Fashion last year, shared at the time: “With this in my hands, I feel that I am going on the right way. Thank you, Neiman Marcus. It has meant a lot to me, and I take it as a beautiful invitation to America as well.”

“Jacquemus’ captivating designs and renowned marketing techniques continue to capture industry attention,” said Jodi Kahn, VP, Luxury Fashion, Neiman Marcus. “We are excited  to partner with Simon and his team to offer our clients an exclusive immersive experience that engages and captivates, bringing his brand’s distinctive vision to life in a truly unique way.”