NEIMAN MARCUS AND THE ESTÉE LAUDER COMPANIES HOST A SERIES OF EXPERIENTIAL BRAND ACTIVATIONS IN HONOR OF LEONARD A. LAUDER’S AWARD
Neiman Marcus, a Saks Global luxury retailer, is hosting a series of multi-faceted customer events. The events will be held in partnership with The Estée Lauder Companies (ELC) and honor Leonard A. Lauder’s Neiman Marcus Award for Distinguished Service in the Field of Fashion. This series, announced in November, celebrates Lauder’ss extraordinary contributions to the beauty industry. In-store activations feature curated product integrations from ELC’s esteemed brands and forthcoming, immersive retail-tainment experiences across the country. Honoring a decades-long partnership between the luxury retailer and ELC, the brand experiences honor their shared history and collaboration, inviting customers to engage in this landmark moment.
“Leonard Lauder is an extraordinary leader and brand partner whose vision helped shape The Estée Lauder Companies into a beauty powerhouse and furthermore, the beauty industry into what it is today,” said Paolo Riva, Chief Brand Partnerships and Buying Officer, Saks Global. “Through the Neiman Marcus Awards, we are proud to bring the company’s best-in-class brands and products to our customers not only through their innovative offerings, but also through incredible immersive events that celebrate Leonard’s achievements.”
In Dallas, customers will mark the occasion with a lively dinner at Neiman Marcus’ NorthPark store, bringing the excitement of the Neiman Marcus Awards to esteemed clients. Hosted by Tatiana Birkelund, VP, GBM, Beauty, Jewelry, Home at Neiman Marcus and Kendal Ascher, SVP, ELC North America Luxury Portfolio & GM, La Mer North America, the evening will showcase the best-selling products from a curated selection of ELC brands. La Mer will take center stage and Tom Ford Beauty will bring a touch of excitement and sophistication, while Editions de Parfums Frederic Malle will deliver unparalleled distinction. Guests will take home best-selling products from select ELC brands including Jo Malone London, Estée Lauder and Killian Paris, enhancing the evening with an additional layer of luxury and refinement.
“Neiman Marcus is one of the most iconic luxury retailers in the world and a legacy partner for The Estee Lauder Companies,” said Kendal Ascher, SVP and General Manager, La Mer & ELC Luxury Brands Group. North America. “As Leonard Lauder, Chairman Emeritus, ELC, is this year’s recipient of the Neiman Marcus Award, we are honored to celebrate him by bringing our luxe brands to life in unique and compelling activations across the country and celebrate our beloved clients.”
Customers can also participate in the festivities through an ELC passport activity, which encourages them to experience their favorite brands in a new way. Events include runway presentations, spa experiences, customization experiences and masterclasses. Each event uniquely expresses ELC and Neiman Marcus’ joint commitment to delivering unparalleled luxury service to customers. These experiences will be available at the Houston, Fashion Island, Tysons, Palo Alto, San Francisco, Atlanta, Los Angeles, Denver, Michigan Avenue, Orlando and Troy stores.