NEIMAN MARCUS GROUP PARTNERS WITH WOMEN-FOUNDED NFT PROJECT TO UNVEIL CARRIE MARCUS NEIMAN NFT 

by John Russel Jones

Neiman Marcus Group (“NMG” or the “Company”) announced new activations and initiatives to support the next generation of women leaders through partnerships with both Runway of Dreams and Boss Beauties yesterday in honor of Women’s History Month. NMG also announced in-store and online activations to highlight and celebrate female leaders, designers, and entrepreneurs across different communities all month long. As a woman co-founded and majority-women-led organization, women represent the majority of the Company’s Board of Directors, and leaders SVP level and above. Women currently make up 59% of VP level and above, and 68% of all corporate and store associates.

Chris Demuth, Senior Vice President, People Services, ESG, Belonging and Corporate Philanthropy, Neiman Marcus Group, says, “NMG has a long history of empowering, supporting, and celebrating women as seen through our assortment of female designers and brands, our many philanthropic partnerships, and our majority female workforce. This Women’s History Month and beyond, the Company is proud to have a women-majority workforce, from the sales floor to the boardroom, and we will continue to highlight and support women-led brands, creators, and visionaries.”

NMG is also joining forces with Boss Beauties, a women-led global initiative and NFT project, to unveil its new “Role Models” NFT collection, featuring 25 one-of-a-kind NFT’s from March 9-12 on OpenSea. The art includes an NFT of Neiman Marcus co-founder Carrie Marcus Neiman as well as other female leaders such as Ruth Bader Ginsburg, Katherine Johnson, and Frida Kahlo. This assortment will also be featured in various Neiman Marcus store windows this month. A portion of the profits from the NFT sales will go to providing scholarships and mentoring programs for girls and women.

Neiman Marcus will also host a series of women’s leadership panels in all stores showcasing the importance of women in leadership positions, featuring more than 100 women and including Academy Award-nominated actress, screenwriter, and director Maggie Gyllenhaal, FASHIONPHILE Founder Sarah Davis, emerging designer Autumn Adeigbo, Okta Chief of Staff Angela Grady, and “A Girl Named Carrie” author and daughter of Stanley Marcus, Jerrie Marcus Smith, among others.

NMG is also honoring Women’s History Month by celebrating women who are pioneering change in the industry. From Brittany Sierra, Founder and CEO of Sustainable Fashion Form, and her global online community that facilitates conversations about fashion’s social and environmental effects on our world, to Natasha Franck, Founder of EON, an information technology company that partners with retailers and brands to digitize the life cycle of its products. NMG is also proud to highlight Mindy Scheier, Founder of Runway of Dreams, who challenges retailers and brands to create a more inclusive fashion industry. 

Other NMG Women’s History Month activities include an adaptive fashion show at NeueHouse Hollywood, panels at branch stores, young women’s programs, online magazine content and spotlights on emerging and women-led and designed labels, including Eileen Fisher, Lafayette 148 New York, and Vintner’s Daughter.