NEIMAN MARCUS LAUNCHES NEW DIGITAL HUB WITH PERSONALIZED SERVICES
As customer preferences continue to evolve in light of the ongoing pandemic, Neiman Marcus has launched “Your Neiman’s” – a digital hub where customers can learn about and access a variety of offerings, including expanded luxury services and experiences.
Customers can unlock the right personalized services and experiences for them, whether through a personal appointment in-store, curbside pickup, learning about trends and designers during the virtual events, or engaging via video with an expert style advisor.
“The world is changing, and we’re all adjusting our habits to accommodate the new normal,” said David Goubert, president and chief customer officer at Neiman Marcus Group. “Our customers look to Neiman’s to curate the key styles of the season, find their perfect outfits, and help them feel their best. The comfort and safety of our customers and associates are our utmost priority. We’ve introduced innovative ways to be here for them, now in more ways than ever.”
With Your Neiman’s, every customer is invited to enjoy the perks of a personal stylist, without cost, obligation, or the need to come to a store. Customers can get matched with a stylist by answering a few simple questions about their lifestyle, personal style, and needs, at www.neimanmarcus.com/stylistmatch. Customers are then individually matched with a style advisor based on their preferences. The style advisor then supports the customer with complimentary styling services, provided however the customer chooses – whether text, email, video chat, or in-person through NM Connect.
“NM Connect has transformed the way sales associates can communicate with their clients. The platform was designed to inspire clients, from offering personalized look books, to completing transactions remotely and instantly,” added Katie Mullen, chief digital officer at Neiman Marcus Group. “With the launch of digital stylists and remote selling capabilities, we are enabling our associates to engage with and support customers anytime, anywhere.”
Some stats: since Tuesday, 4,900 associates, stylists, and managers across Neiman Marcus and Bergdorf Goodman are using digital tools to continue to engage with customers. Sales associates have used the Connect platform to engage with clients, totaling over 1.5 million engagements – including text messages, email, phone, and video calls – since the launch. And, over the last three months, customers have purchased over $60 million through Connect.
And, as stores began to reopen across the country, Neiman’s has added the option of curbside pickup and personal appointments to the many other ways to shop. Customers may book appointments online or through their style advisor.
Neiman Marcus continues to offer curbside pickup, so you can get your items when and how you want them, without leaving your car. For customers looking to purchase a gift for a friend or family member, but are unsure of what to get, Neiman Marcus also offers gift cards for curbside pickup.
“While we’re opening another 13 stores to full traffic this week, we are pleased to continue to offer a full range of in-store shopping options, including curbside and appointments, for those who want a more personal experience,” said Goubert.
A Personal Comment: I am happy to see NM changing with the times. MN personally means a lot to me, as I grew up in Houston and used to patronize the store a lot both in my teen years into being an adult. I used to look forward to going to their primary store each time we visited Dallas. I moved out of state in the late 1960’s to attend college in Nevada — and did not have any contact with NM until I moved to LA for a job and then they finally built a store in Beverly Hills. I was in heaven — the new store was magnificent and their restaurant was fantastic!!!
I miss the day when customers really connected with a brick & mortar store — the look, the smell, the merchandise, the grand service, and the restaurant — just all wrapped–up into one satisfying Retail Experience.