NEIMAN MARCUS UNVEILS 97TH CHRISTMAS BOOK

As always, Neiman Marcus takes the holidays to a whole new level, today unveiling the 97th edition of its iconic Christmas Book, including its legendary Fantasy Gifts, all with the theme of Neiman’s Express. The retailer will amplify its holiday experiences through a strategic digital-first, integrated marketing strategy.

“We are committed to providing unparalleled experiences and services to our luxury customer across our integrated retail model,” said Ryan Ross, President, Neiman Marcus and Head of NMG Customer Insights. “Every gift is carefully curated, not only for its beauty and craftsmanship but also for its ability to create unforgettable moments. Our holiday offerings are a testament to our legacy as the ultimate fashion and gifting destination and support our growth strategy, Revolutionizing Luxury Experiences.”

Building upon the creative direction of the Fall campaign, Neiman’s Express evokes the romance of travel as well as the figurative journey of discovering the best that luxury fashion has to offer. The campaign reimagines a past brand concept from 1994 that featured an actual fashion-filled locomotive traversing coast-to-coast for modern times. Almost 30 years later, the retailer features a metaphysical train set and a dream sequence through the eyes of supermodel Jessica Stam. Customers can experience the Neiman’s Express in stores, through online channels, in the annual Christmas Book, and through their dedicated style advisors.

“Neiman Marcus has a tradition of putting on a show for the holidays and being a place for all to dream,” said Nabil Aliffi, Chief Brand Officer, Neiman Marcus. “Through this year’s coordinated marketing and communications efforts across all customer touchpoints, we hope to provide style and gifting inspiration that highlights the incredible product assortment we have. We continue to look to new ways to surprise and delight our customers and own the holiday season.”

First published in 1926, the Neiman Marcus Christmas Book features gifts across all categories, from a holiday dressing assortment with exclusive products from ready-to-wear, ladies’ shoes, designer and fine jewelry, handbags, and men’s suiting.

Today, the retailer also unveiled its 64th annual Fantasy Gifts, exclusive, once-in-a-lifetime experiences meant to inspire. The 2023 Fantasy Gifts include:

• Make Your Wish Come True: Walt Disney Animation Studios will transform the customer into an animated character.

• Ultimate Olympic Experience in Paris: Join the Ralph Lauren team and Team USA at the Olympic Games Paris 2024.
• Yachting Treasure Hunt: Embark on an adventure through the islands of Indonesia for a yachting treasure hunt of high-end jewelry with Pelorus Yachting.
• Cannes & Carats: Escape to the French Riviera for the 2024 Cannes Film Festival as a guest of Maison Chopard.
• Cadillac CELESTIQ Carmen: Become the owner of a one-of-one CELESTIQ Carmen electric vehicle commissioned by Cadillac.
• Milan Design & Experience with Nina Magon: Enjoy a trip to Milan with one of the world’s most in-demand interior designers, Nina Magon, who will redesign a space in the lucky gift recipient’s home.

• Immersive Crystal Experience: Craft a masterpiece from the world’s purest crystal at Baccarat.
• Star Performer of the Ballet: Experience an American Ballet Theater performance behind the curtain with a walk-on role.

As a longstanding tradition, each Fantasy Gift has a philanthropic component, reminding customers of the importance of giving back. Neiman Marcus has a rich history of Leading with Love, and this year the retailer continues its philanthropic efforts partnering with the Boys & Girls Clubs of America on a point-of-sale fundraising campaign that customers can participate in.

Neiman Marcus will also create holiday magic by hosting more than 500 events this holiday season including Breakfast with Santa, White Elephant parties in select stores, trunk shows, and gift personalization moments.

The retailer’s Power of One People Strategy continues with a new holiday tradition – the Magic Maker Series. This associate engagement campaign offers a behind-the-scenes glimpse into NMG’s holiday planning, highlighting the many associates and roles that contribute to the ongoing legacy of creating holiday magic, and Revolutionizing Luxury Experiences for its customers across NMG.