NEIMAN MARCUS UNVEILS FANTASY GIFTS FOR HOLIDAY 2024
Neiman Marcus has kicked off the holiday season in its usual iconic style, unveiling its seasonal campaign, A Neiman’s Fantasy, its iconic fantasy gifts, and its beloved Holiday Book (at top, a look by Dunhill for the seasonal publication).
“This year’s holiday activation and campaign is an invitation to embrace the magic of Neiman Marcus. The storytelling was inspired by the theatrical traditions and folklore during the period that the brand was founded,” said Nabil Aliffi, Chief Brand Officer, Neiman Marcus. “Through our comprehensive 360-degree marketing strategy, we will take our customers on a remarkable journey that transcends traditional shopping, immersing them in a world of fantasy both in-store and online. We invite our customers to step into this extraordinary realm, where every interaction is an opportunity to experience the excitement of the season, no matter how they choose to engage with us.”
A Neiman’s Fantasy evokes boundless optimism and child-like wonder for the holiday season, transporting customers into a storybook world inspired by enchanting fables, fairy tales, and folklore. The Holiday Book beautifully expands on this theme with rich imagery and an exceptional assortment of luxury items curated to delight gift recipients and usher in the glamour of occasion dressing. The fifth installment of the retailer’s continuing anthology series, The Achievers, spotlights extraordinary individuals who bring fantasy to life, from crafting exquisite costumes to directing captivating films.
For 65 years, Neiman Marcus Fantasy Gifts has delivered exclusive experiences and one-of-a-kind luxury items. Renowned for its show-stopping allure, this iconic program has become a cherished part of the cultural zeitgeist, captivating hearts and imaginations year after year. The 2024 Fantasy Gifts are:
- Marylin Fitoussi VIP Style Experience: Personalized style experience around Paris, accompanied by Marylin Fitoussi, the costume designer from Emily in Paris.
- Messika Jewelry & Safari Experience: Highly coveted, one-of-a-kind Messika necklace paired with a trip to Our Habitas Namibia, which includes a flying photographic safari with award-winning photographer and filmmaker, Ami Vitale, and a visit to the Messika diamond polishing facility.
- Ginori 1735 Fine Porcelain Experience: Experience the art of crafting fine porcelain with Ginori 1735 in Florence.
- Manolo Blahnik VIP London Shopping Experience: Visit London as a VIP guest of iconic brand Manolo Blahnik and go behind the scenes of luxury shoemaking.
- Miron Crosby Celestial Boots & Astrological Reading: Custom boot inspired by the night sky in West Texas, and a reading from the astrologer to the stars, Rosie Cutter.
- 18th Century Royal Family Calèche: Take home an exceptional carriage dating back to the 18th Century, once owned by the Spanish royal family.
- Judith Leiber Couture Crystal Mahjong Set: Inspire moments of play and indulge your love of sparkle with a one-of-a-kind Judith Leiber Couture Mahjong set.
The Fantasy Gifts were unveiled at an exclusive launch event in Los Angeles sponsored by InCircle and produced by Figue & Co with a Roe Caviar cocktail hour, Ginori 1735 plateware, and Mario Luca Giusti glassware. They were also presented to top customers at intimate events in Dallas and Miami. The gifts are highlighted for all to enjoy in the Holiday Book, online, and in- stores. Fantasy Gifts will continue to be celebrated with a halo of activations in Neiman Marcus stores, including personal appearances, fireside chats, and interactive events.
year’s highly-anticipated Wicked film, and one of The Achievers from this year’s Holiday Book.
Reflecting on Neiman Marcus’ rich history of leading with love, a philanthropic donation will be made to The Heart of Neiman Marcus Foundation for each Fantasy Gift sold. The retailer also continues its longstanding partnership with the Boys and Girls Clubs of America through a point-of-sale fundraising campaign and seasonal hiring initiatives that help graduating club members begin their careers with Neiman Marcus.
The retailer’s Power of One People Strategy continues with a new tradition—the Magic Maker Series. Building on the remarkable success of last year’s inaugural program, this associate recognition campaign highlights the many teams that contribute to the retailer’s ongoing legacy of creating holiday magic and revolutionizing luxury experiences for its customers across NMG.