NEW AT WWIN: A BUYING DESTINATION FOR MENSWEAR RETAILERS

The team behind WWIN (Womenswear in Nevada) is branching into menswear, introducing The Men’s Edit at WWIN at The Expo at World Market Center in Las Vegas. The show will take place from February 9th to 12th, 2025, and will address the evolving menswear market with a business-driven, order-writing platform for buyers and sellers. 

“This event is exactly what menswear buyers have been waiting for,” said Pepper Berkowitz of Pepper’s Boutique in New Smyrna Beach, FL. “There’s been a clear gap in the market for a platform focused on value and functionality.”

Showcasing over 80 brands, including Christopher Lena, Jimmy Sales, Mezlan Shoes, Stacy Adams Group, and Tiglio Inc., the February edition of the event will offer a curated selection of menswear from suiting and outwear to footwear and accessories. The show allows buyers to stay ahead of consumer trends despite sourcing challenges. 

“The Menswear Market did need an elevated show in Las Vegas that would be turnkey and cost-effective, and at the same time customer friendly and focused on the top vendors in the men’s space,” said Bruce Banafsheha, owner of Tiglio Inc. “The Men’s Edit @ WWIN will feature an all-star group of men’s vendors, along with a great roster of retailers that have already expressed their interest in attending the show.”  

Emphasizing convenience, value, and experience, The Men’s Edit @ WWIN is built on WWIN’s existing foundation of exceptional amenities, including:

• Complimentary meals and happy hours
• A thoughtfully designed venue to simplify navigation and save time
• Free shuttles, Lyft credits, and complimentary parking
• Opportunities to connect with brands in a premium, curated environment

“For over 25 years, WWIN has been a mainstay resource for retailers looking to stock their shelves with exceptional womenswear products in a premier order-writing environment,” said Mel Montes, VP of WWIN. “WWIN was built to serve a need, and now The Men’s Edit @ WWIN is expanding on that foundation. We are laser-focused on creating an event that meets menswear buyers where they are with time and cost-saving amenities and resources that make a tangible difference.”

To learn more about The Men’s Edit at WWIN, visit wwinshow.com/mens-edit.

Photo, at top,  by David Lusvardi.