NEW DIGITAL TOOLS—NEW FASHION RULES: AN INSIDER’S REVIEW OF “THE FASHION SWITCH”
In times of fear, darkness, and uncertainty, a guiding light illuminates the way forward. Joanne Yulan Jong’s Fashion Switch is fashion’s North Star.
Leveraging her 25+ years of experience working with Italy’s fashion legends Armani and Missoni, as well as UK fast-growth success stories The White Company and ME+EM,
Jong has created a five-step how-to guide for new and old brands to re-ALIGN themselves on a landscape transformed by digital tools and new consumer behaviors.
Easy to digest quick industry case studies on successes and failures pepper the sage creative and strategic clarity she outlines through her logical and progressive ALIGN guide. Jong is also unafraid to share her own brand’s lessons learned after its
immediate success—snapped up by Liberty’s, Matchesfashion, and Net-a-Porter—only to face a painful closure four years later.
Practical, positive, and easy to follow, the inspirational content is easily applicable to other industries — hospitality, retail, and even technology. In fact, I’ve used The Fashion Switch as part of my digital transformation work in the apparel, technology, and hospitality sectors.
Buy this book (it’s free for Kindle Unlimited members), grab a highlighter, and learn to thrive during fashion’s critical time of evolution!
Craig Crawford is a two-time Tabbie award-winning author and founderprenuer of Crawford IT, a London-based consulting firm specializing in the digital transformation of brands. Follow him on Twitter @getamobilelife, Instagram @getamobilelife, or call +44 07834584785.
