NEW ERA CAP LAUNCHES SUPER BOWL LVI COLLECTION

Cap maker New Era has released several new hat models to celebrate The Los Angeles Rams’ victory at the Super Bowl this past Sunday. They are already available to consumers and will be worn by the team.

The collection includes the 9Forty Snapback, an all-black Maxweave Mesh cap with “Super Bowl Champions” boldly embroidered in grey on the front crown with the Rams’ logo in the middle of the design; the 59Fifty,a fitted, team-color cap with Rams’ logo across the front and the Official Super Bowl LVI Champions patch embroidered on the right side; The Super Bowl Parade 9Forty and 9Fifty Snapback in black polyester; and The Super Bowl Parade Pom Knit made from black and grey acrylic yarn.

Prices range from $29.99 to $43.99.

“When your team wins one of the most iconic championships on the planet, the moment deserves to be celebrated with fashion that fits the moment – and our Super Bowl LVI collection is fit for glory,” said Tim Shanahan, Director of Licensed Products at New Era Cap, in a statement. “This collection is the perfect way to encapsulate the L.A. Rams Super Bowl glory in their home stadium.”

Buffalo, New York–based New Era has been in business since 1920 and is sold in more than 120 countries.