New & Novel Stores: East Dane

by Elise Diamantini
Jonathan Evans
Jonathan Evans launched in September 2013 as a brother site to Mixing editorial and commerce, East Dane was conceived as a “global online shopping destination,” says the site’s fashion director Jonathan Evans. “As the editors of what’s cool for men, we offer a combination of advanced filters and search options, informational editorial features and a tightly curated mix of stylish, yet attainable, merchandise from brands like A.P.C. Norse Projects, Public School and Rag & Bone.”

East Dane and Shopbop share key functionalities like 24/7 customer service and free shipping and returns to the U.S. and Canada. Plus, Amazon Prime members receive the same Prime shipping benefits when ordering from East Dane.

Evans says for spring 2015, he’s looking for more of the street/athletic influence that we’ve been seeing for a couple of seasons. “Everything from prints and mixed-media fabrications to core pieces like sweatshirts and sweatpants, and to that same point: sneakers. They aren’t going anywhere,” he affirms. “Neither is tailored clothing, but it’s a little looser, a little more easygoing and in line with where things are moving in general. On the whole, the theme will look and feel comfortable as well as stylish.”


East Dane hopes to find as much success as its sister and parent sites, and with both e-commerce and menswear on the rise, they’re primed for a hit. “We’re in a modern golden age of men’s fashion. We’re going to see things moving to a place that’s just a little more relaxed than prior seasons. Guys have been buttoned-up for a while now, and I think they’re ready to mix things up and incorporate some more casual elements and silhouettes into their wardrobes. As we approach our one-year anniversary, we think there’s a phenomenal opportunity to grow and thrive by talking to the men of the world in an accessible and intelligent way about fashion and style.”