NEW YORK CITY’S ICONIC DISCOUNT FASHION RETAILER, CENTURY 21, RE-OPENS AT FLAGSHIP LOCATION

Icons live forever…or at least they get a chance to be reincarnated.

Off-price luxury fashion retailer Century 21 is re-opening the doors of its flagship store in Manhattan’s Financial District at 22 Cortlandt Street today, with the support of “experiences company” Legends. For more than 60 years, Century 21 offered its signature discount shopping experience to lower Manhattan visitors but was forced to file bankruptcy due to the pandemic, closing 13 store in the tri-state area and Florida. The re-opened Cortlandt Street location houses the four main floors of the original space, with an intentional focus on its core business of fashion. The impeccably renovated 100,000-square-foot emporium will carry men’s, women’s, and children’s apparel, footwear, outerwear, handbags, accessories, and fragrance.

Shoppers can expect to find designer brands like Fendi, Chloe, Kenzo, Givenchy, and Halston; contemporary brands such as ALC, Lagence, Simkhai, LoveShackFancy, Sovere, Mon Renn; streetwear and menswear from Kappa, Obey, Theory, Helmut Lang, Hugo Boss, 3.1 Phillip Lim, Corridor New York, John Elliot, Alex Mill, Ksubi, Frame, and Monfrere.

Century 21 has also unveiled an updated logo, with “NYC” replacing “Department Stores” in celebration of the brand’s birthplace and re-imagined flagship.

“Although the past 3 years have proven a difficult time for all, New Yorkers will always endure!” says Raymond Gindi, Century 21 Co-Chief Executive Officer. “The amount of love, passion, and excitement since announcing that we are coming back has brought energy to downtown Manhattan and we are so excited to be reopening at our original location with a focus on the designer-fashion apparel and accessories that have been a core part of our business from the start.”

In celebration, Century 21 tapped NYC-based artist Timothy Goodman to create three larger-than-life murals highlighting his signature style of bold art and language.

Founded in 2008, Legends is a premium experiences company with six divisions operating worldwide and working across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure.