NEW YORK MEN’S DAY CELEBRATES ITS 23RD SEASON

by Julian Randall



Celebrating its 23rd season, Agentry PR is excited to announce New York Men’s Day’s bi-annual menswear collective on Thursday, February 6th, 2025.  Returning to Location05 located next to Hudson Yards, NYMD will occupy one floor, spanning four different studios showcasing six talents and sponsors for the day.

This season, it will inaugurate four new emerging brands and two returning designers. Conceived to nurture emerging talent and consolidate top menswear/genderless designers in an easy-to-view venue, NYMD will feature six designers collectively. Each participating designer will present in their individual studio space designed to highlight the label’s identity and inspiration.

Participating designers include Hold NYC, Joseph McRae, Max Esmail,  Peak Lapel, and Sivan. Sperry will return as footwear sponsor, and showcase new variations of the iconic CVO sneaker and updates to its original boat shoe.  Other sponsors include luxury haircare brand Oribe Hair Care and makeup brand Augment. Agentry PR, founded in 2010 by Erin Hawker, produces and executes New York Men’s Day.

“We are excited to kick off 2025 and New York Fashion Week with our New York Men’s Day on a new date during the week, Thursday, February 6th,” said Hawker. He adds that “Bringing an intimate showing of six designers in two different sessions throughout the day, we are thrilled to introduce four new and emerging brands – Hold NYC, Joseph McRae, Peak Lapel, and Max Esmail – to our program this season all the while bring back A.Potts and Sivan who have shown with New York Men’s Day for the past few seasons. Our mission will always be to highlight talents and provide an outlet to showcase new voices to the community. With the help of our partners, we hope New York Men’s Day will continue to be the highlight of fashion week. ”

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