E-sports gaming organization FaZe Clan will join NFL’s “Draft-A-Thon” during the first-ever virtual draft this week. To commemorate the historic event, FaZe Clan and the NFL have teamed up to create a limited-edition merchandise collection, which will be released on the first day of the NFL Draft, marking the NFL’s first-ever clothing collaboration with a gaming organization.
The merchandise collection, which features a hoodie for $80 and a short-sleeve tee for $40, will be available Thursday, April 23rd at 12pm PT/ 3pm ET on fazeclan.com and nflshop.com. The design was inspired by the first-ever virtual draft and is reminiscent of the late 1990s/early 2000s football arcade games that FaZe Clan talent grew up playing. The layout of the two helmets represents a head-to-head on a field FaZe Clan is incredibly familiar with: live streaming.
A massive fundraising campaign aimed at raising much-needed funds for COVID-19 relief efforts, “Draft-A-Thon” will be live-streamed on NFL social and digital platforms and featured in live Draft coverage on ABC, ESPN, NFL Network, and ESPN Deportes during the 2020 NFL Draft (April 23rd-25th).
Members of FaZe Clan who are quarantined together in their Hollywood home will be hosting a watch party and capturing content during Round 1 of the NFL Draft, Thursday, April 23. FaZe Clan founding members FaZe Banks and FaZe Temperrr, both originally from Boston and die-hard New England Patriots fans, are particularly excited for the six-time Super Bowl champions’ first-round pick. Fans can tune into the virtual draft and follow FaZe Clan, New England Patriots and NFL’s official channels to watch the excitement.
“It’s an absolute honor for FaZe Clan to be teaming up with the NFL and personally a dream come true,” said FaZe Banks, founder of FaZe Clan. “Our merch collab and participating in the Draft-A-Thon will be the first time a lot of traditional sports fans and NFL fans will be introduced to esports, so this isn’t only a huge moment for FaZe Clan, but it’s big for esports in general.”
Fans can follow the “Draft-A-Thon” on NFL digital properties across devices (phone, PC, tablet and connected TVs) and on Twitter, Twitch, Facebook, YouTube, Yahoo Sports. Donations can be made at NFL.com/RELIEF and there is also a text-to-donate option. In addition to raising funds, the “Draft-A-Thon” will pay tribute to healthcare workers, first responders, and others on the front lines of the battle with COVID-19.