NHL ARIZONA COYOTES AND DONI NAHMIAS PARTNER TO INTRODUCE NEW COLLECTIONS
The National Hockey League’s Arizona Coyotes have announced that designer Doni Nahmias will be the club’s new Creative Strategist for the 2023-24 season. Founder and creative director for his eponymous brand, Nahmias’s unique style is a high-grade yet informal mix of skate, sports, surf, and hip-hop codes melded into a ready-to-wear label.
The Coyotes x Doni Nahmias collaboration dropped yesterday, November 20th, 2023, as the Coyotes took on the Los Angeles Kings. The merchandise will be available during Coyotes games at Mullett Arena and at select pop-up events. The collaboration’s second collection will be available in late Winter/early Spring 2024. The merchandise is also available online at CommonHype.com/collections/coyotes.
“Doni Nahmias is one of today’s top visionaries when it comes to cutting-edge designs,” said Arizona Coyotes Chief Brand Officer Alex Meruelo Jr. “His styles align perfectly with many of our players who take pride in their fashion.”
Nahmias brings a clean, modern style with refined and elevated pieces that fans can blend into any wardrobe. His collaborations with the Coyotes will offer new options that will appeal to pro athletes, hockey fans, and anyone interested in the newest styles.
“I’m excited by the endless potential this partnership has to pave a new landscape for Arizona Coyotes hockey in the fashion industry,” said Nahmias. “Hockey now becomes a canvas for creative expression where I can use new perspectives to redefine the very essence of style and the sport.”
“We see a parallel in Doni as an emerging designer and the Coyotes as an ascending NHL team,” Meruelo said. “We want to align the Coyotes organization with the best in class in everything we do, and we believe we have that level of partner in Doni.”
Nahmias’s designs are already worn by the elite in the world of sports and entertainment. NBA All-Stars, famous rappers, and international athletes like Lewis Hamilton, all wear his clothes. Nahmias was founded in 2018.
