NICE LAUNDRY ADDS UNDERWEAR TO ITS OFFERING

Now that direct-to-consumer sock brand Nice Laundry has mastered the art of revitalizing men’s sock drawers since launching in 2013, the brand has moved on to add underwear to its mix.

The underwear collection is the latest addition to the brand’s offering of formal, athletic, and no-show socks, making it easier than ever for guys to overhaul their sock and underwear drawers with one quick purchase.

The ultra-soft boxer briefs are available in three colorways (grey, black, and blue) with more colors and patterns to come this season. Some notable details include a four-panel construction to maximize comfort and multi-piece, double-layer, contoured pouch for support and freedom of movement.

Built on a foundation of selling the experience of building the perfect sock drawer, co-founders Ricky Choi and Phil Moldavski are on a mission to make “low emotion” categories – like socks and underwear – and transform them into classifications that can do some good while refreshing a necessary wardrobe basic.

Nice Laundry’s new underwear collection is now available online in packs of three for $49.