How Retailers Can Maximize Mobile Revenues This Holiday Shopping Season
Holiday shopping used to mean driving to stores. Then it meant hopping on the information superhighway. And now it means going mobile. For the first time ever, mobile devices will eclipse desktops in digital shopping visits this holiday season, vaulting ahead by a margin of 53% to 47%, according to Adobe’s 2016 Digital Insights Shopping Predictions report. That’s because American consumers are shopping virtually everywhere — in the bed, the bath and even beyond. A PayPal holiday buying survey found 34% of respondents will shop in bed for their partner or spouse while sleeping next to them, 22% confessed they will shop on the toilet and 35% admitted they will even shop at the Thanksgiving dinner table in order to capitalize on a killer deal. That’s the good news. Now for the bad. Read more at Retail Dive.
