NICK GRAHAM LAUNCHES FOOTWEAR

by Stephen Garner

Nick Graham has launched his first footwear collection under his eponymous brand. The announcement comes on the heels of the brand’s release of its new sportswear and swimwear collection last week.

“Given the brand’s growing popularity, by adding footwear we’re a step closer to creating the complete look for the brand in both dress and casual looks,” Graham said.

The collection includes a wide array of styles from dress shoes, casual dress, athletic, sneakers and flip-flops, all with Graham’s signature sensibility.

The dress shoe collection comes in both formal and casual dress to be worn with Graham’s tailored clothing and dress shirt collection. Dress styles come in black, navy and gray, are set off with linings in patterns of paisleys, plaids and prints, representative of what Graham likes to call “mullet designing” or ‘business in the front, party in the back.”

The collection also includes styles to go from the boat, the beach and beyond. Canvas styles come in an array of solids and conversational prints of bananas, lobsters, parrots, and flamingos that tie back to Graham’s sportswear and swimwear collection. Flip-flops and slides match back to the swimwear.

“The footwear will only strengthen our position in the menswear area and offer opportunities to cross merchandise with our other categories,” said John Kammeier, president of Nick Graham.

The footwear collection is targeted to be sold in specialty and department stores and will ship in the spring of 2020 and will be distributed by JS Multi Trading.