NICK JONAS PARTNERS WITH WALMART AND AXE
Top-selling recording artist and Broadway and film star Nick Jonas will partner with Walmart and male grooming brand AXE as part the AXE Stage Pass program.
As part of the collaboration, Walmart will start selling Jonas’ newest CD, Last Year Was Complicated, on Friday, June 10. Meanwhile, the Axe Stage Pass site will features exclusive music videos of Jonas filmed at his show at the Wiltern in Los Angeles, Calif., along with never-been-seen-before interviews that will highlight the making of his new album.
“As a champion of creative self-expression, AXE encourages guys to be their most authentic selves,” said Matthew McCarthy, senior director of AXE & Men’s Grooming for Unilever. “Nick Jonas is a great fit for AXE Stage Pass because he embraces the things that make him unique: his remarkable music talent and sleek sense of style.
Jonas joins an impressive roster of noteworthy music talent who have been featured on the music platform, including Luke Bryan, Thomas Rhett, Charlie Puth and Sam Hunt.
